12/11/07

Finale


I wanted to shoot a video showcasing the Ecoutee store. However, Second Life has been experiencing major issues and Fraps is crap if you ask me. Unfortunately, all I can provide are the facts and some photos.

On opening night, Ecoutee took in over a $1,000 Lindens. That works out to roughly 28-30 tees sold in one night. The Ecoutee team was ecstatic over the turn-out. Naimya provide the champagne as Wii bounced around as a cute furry creature. All of the designs were well recieved as were the company. It was a great night.


Since its grand opening on November30th, Ecoutee has had over 65 visitors and has sold $10,000 L worth of product (over 300 shirts). However, we have had very little response to the contest. We only have photos submitted from opening night and two added afterwards. I think much of this has to do with promotion. If we placed more advertising for the contest else where on Etopia and in SL, I think the turn out would be better. It also seems as if no one knows there is a contest. This could be attributed to the very small contest graphic. Unfortunately, this has not been a good way to gauge impressions. I plan on posting another event before the contest ends in hopes to get more response. We will see how that goes.


The good news is we are selling shirts. And selling shirts is just what we wanted to do. The Ecoutee website is still currently under construction with launch plans of Feb.2. We are also gearing up to sponsor a fundraiser for Aids Project New Haven. Ecoutee has decided to get involved in helping spread the word about safe sex and HIV/AIDS awareness. It is our goal to give back in anyway we can. This cause is one that is constantly overlooked and forgotten about once individuals leave high school. Adults need sexucation too! The goal is to have the website up and running by the event date. It will be at this point that Ecoutee will exert more effort to advertising and brand building in Second Life. It doesn't make sense to push one when the other doesn't fully exist yet. Basically, we are trying to get everything aligned for the big big launch. Please watch for that.


In other news, Ecoutee is extremely excited to use Second Life for market testing. We only want to sell enough shirts to keep our heads above water rent wise. I don't foresee that being a problem. It is really incredible how many people you can reach in SL. We can't wait to host a design your own tee contest along with other promotional plans we have in mind. It is going to be a very interactive endeavour. Thanks Quinnipiac!

STAY TUNED....

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