10/25/07

Ecoutee Proposal

Just because you’re not a tree-hugging hippie doesn’t mean you can’t care about the earth, and just because you care about the earth, doesn’t mean you have to be a tree-hugging hippie.
Ecoutee, a leader in organic fashion is making it easy for you to care about our planet by creating vintage/urban designs pressed on 100% organic cotton, and printed with eco-friendly inks.
No potentially harmful chemicals or pesticides are used in the production of our t-shirts, and no phthalates are added to our inks, and that helps reduce your exposure to toxic chemicals and pesticides, as well as the earths.

In preparation for our RL launch we have decided to establish a presence in SL to promote our endeavors.

Residing on the island of Blorkus, the Ecoutee headquarters is the homestead for visitors to inquire about “going green.” Our main objective is to educate our visitors about eco-friendly clothing while providing some cool Second Life replicas.
In addition, Ecoutee has purchased a store front on the Etopia Island in Eco-Village. At this location, customers are welcomed to browse the latest Ecoutee fashions and grab a ticket to attend our grand opening event at our Blorkus headquarters. The event will focus on the theme of friendship and uniting together for a good cause.

To push this idea, we have adopted Naimya Price’s (Allan Hoving) Siamese t-shirt idea with a little twist. When visitors arrive, they will be greeted by the friendly Ecoutee staff and given a free promotional t-shirt. Once we have drawn a crowd, we will unveil our double “ee” t-shirt fit for two. The avatars will be welcomed to have their picture taken with a friend inside the double ee shirt. Both avatars will be able to move within the shirt vehicle together. At random, a lucky pair of avatars will receive a free t-shirt printed with their SL avatar wearing the double ee shirt. These shirts will also be available for purchase at $35 US for anyone who requests them. Upon purchase, both avatars will receive free virtual shirts of the same print while waiting for their RL tees to arrive. We are gearing up for these to be the hottest thing in SL.

In order to get the word out, we have agreed to do the following:

Upload postcards to Flickr, YouTube SL galleries
Promote "Grand Opening" event in SL and RL
Include links to www.ecoutee.com

Build relationships with the locals and support their endeavors
Optimize viral marketing; i.e. flying an Ecoutee kite outside the store, placing posters in coffee shops & restaurants, free t-shirt portals on freebie islands and through-out Etopia, word of mouth, etc.

Promos: Bring a friend, get a shirt

Think globally, act locally; support local residents
Distribute Ecoutee's (free or low-cost) in SL
Offer "double ee" postcard shots for viral effect

These are just some of the ideas we have brewing. We expect to conjure up some fresh concepts as we continue to research the market. It has already come to our attention that Etopia is quickly growing and becoming a hot spot in SL. The island consists of like-minded environmentally concerned residents and business owners. Team Ecoutee is expecting through the help of these individuals that it will develop a strong client base.

Our weekly goals are as follows:

10/19-10/25
Build Headquarters & find a good store front location
Viral Marketing ideas & concepts
Proposal
10/26 – 11/1
Work on getting double “ee” vehicle to function
Set-up store front (furniture, signage, advertisements, posters, etc)
Further research market in Etopia, trends currently working; not working
11/2 – 11/8
Designs, designs, designs
Work on ticket booth / work on double “ee”
Marketing / Promotion – putting up signage in Etopia
11/9 – 11/15
Test market (round 1) – send out invites to ppl we know and get opinions
Work on ticket booth / work on double “ee”
Advertise in world – freebie island etc.
11/16 – 11/22
Test market (round 2) – send out invites to ppl we know and get opinions
More advertising etc.
11/23 – 11/29
Test market (round 3) – send out invites to ppl we know and get opinions
Use all test data and determine tweaks and changes needed
11/30 – 12/6
“Grand opening” ready
Last minute marketing/ advertising
Ready to sell
12/6
Final Presentation to Class

Currently, Team Ecoutee has accomplished the tasks for week one minus a few alterations. The
store front recently purchased comes equipt with a counter so we can keep track of visitors
and purchases. We intend to use this tool to gauge how much traffic we are drawing in from our
marketing efforts. For now, we are treading on!

10/21/07

Ecoutee Headquaters, Blorkus




Its offical Ecoutee has purchased some land to host its headquaters in SL. Gigii has been hard at working building. The headquaters at Blorkus will serve as building ground for team ecoutee as well as providing a stomping ground for big parties and events.

Check out photos of the building!! It is coming along nicely!

10/18/07

Ecoutee Store, Etopia Island (146,62,22)

Click for larger photo.

Wooo hooo!! Ecoutee purchased its store front on Etopia Island (location 146, 62 ,22). Etopia is home to several businesses concerned with eco-friendly products. These businesses also have real life conterparts, making Etopia a very special place. The goal of the island owner is to bring in businesses that have a real life presence and want to establish a Second Life virtual representation. There efforts have been amazing and the island is beautiful.

Team Ecoutee took a tour on the Etopia Island train before purchasing a store front. Thanks to Naimya Price for finding us a home. Your efforts are greatly appreciated!