Second Life is a world unbound by traditional limitations. If its options you're after, you have arrived at the right place. Whether you're into buying/selling virtual real estate (or shall we say SL estate) or marketing a new business, you are sure to find a home in Second Life. The amount of opportunity contained within this virtual community is amazing.
According to the Google Tech Talk, a graduate student in Seattle developed a gun sold in world for $5 Linden dollars. This student used the revenue from his gun sales to pay for college and is now being scouted by Linden Labs for a potential job. This is incredible! What this could mean for the future of business and marketing is anything but ordinary.
"The number of opportunities available is really only limited by your imagination(Tiffany, Laura, Entrepreneur.com, pg.2)."
For someone new to Second Life, trying to wrap your head around marketing products used in real life can be confusing. Some great campaigns for real life products in world include industry pioneers like Mazda who released a virtual test drive of their concept car the "Mazda Hakaze." Interested users could teleport to Nagare Island on the SL grid and test drive the virtual car. Upon mastering the virtual handling, the user is allowed to keep the car. Kudos to Mazda for brilliant marketing. Mazda gains effortless exposure by giving the cars to worthy users and in return the user get a sweet ride.
It doesn't stop there. Another noteworthy campaign by Adidas provides users the ability to enjoy a virtual representation of a real life product. The Adidas store in SL offers a new sneaker called the "a3 Microride." The real life store boasts the sneaker has "the ultimate blend of bounce and flexibility." When purchasing a pair in SL, the sneakers add bounce and flexibility to your avatar. This is definitely a great way to keep the buzz brewing in and out of world.
Personally, smart marketing is sexy and considering the possibilities, Second Life may just out weigh your first.
"If you build it, they will come."
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